Too often we associate mid-century modern furnishings only with the 1950's and later, but the origins start earlier than that. Recently I came across this advertisement in a textile industry magazine from the late 1940's.
A case in point is this textile manufacturer's advertisement for Spring 1949. To emphasize the modern aspects of a specific fashion fabric, the photo stylist selected the Womb chair designed in 1946 by Eero Saarinen and a side table whose hair pin legs were probably designed by Henry P. Glass in 1941.
This forecast was published early 1949 in the textile industry publication: "American Fabrics" It is the ninth issue of this quarterly magazine that started after the war. It featured both fashion and home decor textile designs and technical information for the industry.
This advertisement was created for a product called Jacqueline jacquard faille by the Verney Fabrics Corp. NY. I have featured more advertisements from this issue showing fashion, and textile designs on my other blog, Pintucks, that may interest anyone looking for 1940s styles.